Kathleen Barry

Powering Through

Kathleen Barry
Powering Through

This case study highlights how we provided a $2,000,000 line of credit to a high-growth distributor of electric bicycles


 

ABOUT THE COMPANY

HQ Location: Mountain West, United States
In Business For: Under 2 years
Management: Experienced in industry but new to U.S market
Customer Base: U.S-based bicycle dealerships and direct to consumer via e-commerce 

Mountain West Case Study
 

 

THE CHALLENGES

Cash Flow: Manufacturer required payment months before company received inventory, which put strain on company cash flows. 

Meeting Demand: Company was growing but they were unable to continue to self-finance due to their limited ability to build inventory.  

Competitive Space: Brand had proven track record abroad but recently broke into highly concentrated U.S bicycle market. Company was positioned to become a market leader. 

Not Bankable: Company had limited operating history domestically and was unable to secure financing from a traditional lender. 

Electric Bikes Challenges
 

THE SOLUTION

The Credit Junction worked closely with the company and their management tocraft a financing solution that met both their short and long-term needs.

 
Electric Bikes Solutions